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One of the most popular colorants is titanium dioxide, which gives soap a white color. It's commonly used to transform soap from cream to white, or to lighten other colors. A natural white opaque pigment, titanium dioxide is a popular choice to color cold process and melt and pour soaps
Solubility: Soluble in water
Recommended usage: 1/2 - 1 tsp per pound of soap
INCI: Titanium Dioxide
CI: 77891